Tiktok chief resigns after a few months
Tiktok boss kevin mayer throws in the towel after just a few months at the popular video app, which has come under political pressure from the weiben house.
The most recent development has led to the chief post having a different meaning than was planned when mayer was appointed, tiktok said. Software giant microsoft is currently negotiating a deal to buy tiktok’s business in the u.S. And several other countries.
The video app belongs to the chinese bytedance group. US president donald trump had banned american companies and burgers from doing business with tiktok, the ban is due to take effect in mid september. Without a sale, tiktok is threatened with extinction in the USA. Trump calls tiktok a security risk because chinese authorities could use the app to access american data. Tiktok and bytedance reject accusation and went to court this week. The fact that mayer is an american working in the u.S. Is often emphasized as proof that tiktok operates independently of china.
Mayer took over as head of tiktok only a few months ago. He came from entertainment giant disney. There, he was responsible for the streaming business – and was seen as the crown prince, especially after the successful launch of the disney+ service. But in a surprise move for many industry observers, bob chapek, the manager previously responsible for the theme parks, was appointed as the new head of the group. Mayer then moved to tiktok in may to spearhead global expansion.
Mayer’s withdrawal was first reported in the "financial times". The newspaper quoted from an e-mail from mayer to the employees. There he referred, among other things, to the threatened split-up of the tiktok business. Top manager vanessa pappas is to take over the reins on an interim basis, it was further announced.
Tiktok is the first globally successful online platform of a chinese group to play in the league of facebook and co. According to the latest figures, tiktok has almost 690 million active users worldwide at least once a month. In the U.S., he said, there are about 100 million – of which about 50 million access tiktok every day.
Trump additionally ordered in mid august that bytedance divest itself of all data from users in the united states within three months. Also, bytedance would no longer be allowed to own any property in the united states that was used for the operation of tiktok.
The day before it was announced that tiktok had filed a lawsuit against the american government. Tiktok and bytedance argue, among other things, that trump’s action violates the fifth amendment to the u.S. Constitution, which provides that no person shall be deprived of his property without due process of law.
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